Ben Rocha

Business Development Manager/Coach

Squat 405
Clean and Jerk 315
Snatch 215
Isabel: 2:05


Certified CrossFit Level 3 Trainer
CrossFit Gymnastics L1 Certificate
CrossFit Weightlifting L1 Certificate
CrossFit Masters Certificate
CrossFit Kids Certificate
Stronghold Mentoring Group 1+ years

About Coach

Growing up in Kansas City, I played most sports but gravitated towards baseball. After high school, I played 10 years of competitive men's fastpitch softball. A few teams qualified for nationals/world series tournaments. During that time, one of the coolest things I accomplished was to hit for the cycle in a game. When I found CrossFit, I found the competition that was missing after quitting ball. After competing in around a dozen local competitions, I shifted my focus to be the absolute best coach I could be. Part of the reason I moved to Colorado was to be around the best of the best from a coaching standpoint. I knew that being in this environment would keep me focused on my learning and education as a coach, and it has.

Turning Point

I've had many black swan events in my life. The most notable came in 2013. At the time, I was working for a pharmaceutical wholesaler as an Inventory Manager. Stressed from the corporate expectations to do more with less, out of shape, and overweight I found myself venting to a friend about these things. After hearing me out, she looked at me and asked "How long do you think you'll live your life like this?" The world stood still at that moment and I knew I had a choice in how my life would go from that moment forward. Around the same time, my father retired from 40 years at the railroad. When he retired, it was the happiest I had seen him in my entire life. I knew that I had more to give to life, didn't want to wait until my 60s to be that happy. So I quit my job, started my own business helping people implement healthy habits into their lifestyle. When I found CrossFit, it was a natural transition to coaching as I loved to be in the gym, loved to teach, and had been changed by the community I found there.

Motivation & Passion

My passion and motivation for coaching are driven by two ideas. The first idea that I'm running from is the fear that I'll get to the end of my time here on earth with a thought/feeling of "What if it was all wrong?" The second idea is I'm running toward is to leave this place better than I found it. My talents, I believe, are best expressed on a daily basis as a coach. What I love about coaching CrossFit is that in a class, there may be people from all fitness backgrounds, and ages working out together, in the community. The challenge that balancing the differing priorities in a class provides, keeps me interested and challenges me to bring the best product to each and every class. in order to do that, I must continue my education on a daily basis. One of my favorite things to do is teach brand-new people the fundamentals of CrossFit. I see this as an honor. I get to be the first coach that person has in a CrossFit gym. I know that I can help pave the way for their fitness for the rest of their life.

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